Factors affecting customer satisfaction among students in fast food restaurant at Sungai Petani / Nor Kartini Hamidun and Nurul Shuhada Mohammad

• Main Authors: Hamidun, Nor Kartini, Mohammad, Nurul Shuhada
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/54615/2/54615.pdf; https://ir.uitm.edu.my/id/eprint/54615/

Building customer satisfaction is considered to be a key pnonty for business success. Therefore, determining the factors that affect customer satisfaction is important. The purpose of conducting this research project is to examine the factors of food quality, price and physical environment that inf...