Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic
Purpose This study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations. Design/methodology/approach Using a survey...
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Main Authors: | Koay, Kian Yeik *, Ang, KerSoon * |
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Format: | Article |
Published: |
Emerald
2024
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Subjects: | |
Online Access: | http://eprints.sunway.edu.my/2601/ https://doi.org/10.1108/BFJ-10-2023-0880 |
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