Consumer intention to use QR code

• Main Authors: Tze, Yien Chen, Wei, Shen Ng, Wei, Ling Tan, Yan, Ying Tan, Pui, Yee Lee
• Format: Book Chapter
• Language: English
• Published: IGI Global 2016
• Subjects: TK Electrical engineering. Electronics Nuclear engineering
• Online Access: https://eprints.ums.edu.my/id/eprint/20091/1/Consumer%20intention%20to%20use%20QR%20code.pdf; https://eprints.ums.edu.my/id/eprint/20091/; https://doi.org/10.4018/978-1-5225-0746-8.ch013

This study examines how the users' perception of QR code affects their attitude towards QR code, particularly in the context of Malaysian local university students. Next, the study examines the relationship between their attitude towards QR code and their intention to use the QR code. Empirical...