Understanding cognitive dissonance in smoking behaviour: A qualitative study
Cognitive dissonance occurs when one’s belief is contradicting with the behavior, according to Festinger’s cognitive dissonance theory.Hence, in smokers’ case, knowing cigarettes will cause harm on their health yet they are smoking, will induce the psychological discomfort.In this qualitative resear...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Computer Science and Information Technology Press (IACSIT Press)
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19209/1/IJSSH%20%206%206%202016%20%20481-484.pdf http://repo.uum.edu.my/19209/ http://doi.org/10.7763/IJSSH.2016.V6.695 |
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