The Influence of Consumer Ethnocentrism on Intention Toward Domestic Electric Vehicle Selection

• Main Authors: Wang, Zi-Xu, Wong, Philip Pong Weng*, Wang, Lei
• Format: Article
• Published: Istanbul University-IUC Press 2022
• Subjects: BF Psychology; HF Commerce
• Online Access: http://eprints.sunway.edu.my/2137/; https://j-ba-socstud.org/en/the-influence-of-consumer-ethnocentrism-on-intention-toward-domestic-electric-vehicle-selection-13178

Previous studies mostly investigated the individuals’ self-interested factors or functional attributes and intention toward purchasing electric vehicles based on the theory of planned behavior. Nevertheless, those studies neglected the irrational or impulsive factor which is consumer ethnocentrism i...