Wanderlust and trust: the role of narrative transportation in driving electronic word-of-mouth and visit intention for luxury hospitality brands
The rapid influx of numerous international hotel chains has led to over competition in the Malaysian luxury hospitality landscape. Since most five-star establishments compete on imitable features, choices are plenty and confusing for customers. A differentiation can be created through storytelling c...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Published: |
2022
|
Subjects: | |
Online Access: | http://eprints.sunway.edu.my/2375/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!