Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image
Malaysia has often been recognized by both local and international tourists as a premier visiting destination. Perception of a tourist destination, thus, has an important bearing on eventual tourist satisfaction. This study examines various aspects of service innovation that influence destination im...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Malaysia (UKM)
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1825/1/Cheng%20Boon%20Liat%202020%20Tourist%20Satisfaction%20in%20the%20Malaysia%20Tourism%20Industry.pdf http://eprints.sunway.edu.my/1825/ https://ejournal.ukm.my/pengurusan/index |
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