The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity
Purpose – Having Middle Eastern tourism industry as the context, this study aims to examine the impact of the four main dimensions within service innovation (i.e. product, process, organizational and marketing innovations) on tourist satisfaction; subsequently, towards the development of destinati...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1755/1/Michael%20Dent%20Chain%20effects.pdf http://eprints.sunway.edu.my/1755/ http://doi.org/10.1108/JIMA-02-2020-0061 |
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