The shift from business to leisure: An industry perspective of motivators of business tourists’ transition to leisure tourists
This study focuses on business events industry stakeholders’ perspectives on the issues surrounding the return of business event tourists as leisure tourists through the exploration of the push and pull factors from the supply side of business tourism industry. The business events industry is a vita...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1866/1/Tan%20Ai%20Ling%20The%20Shift%20from%20Business%20to%20Leisure%20abstract.pdf http://eprints.sunway.edu.my/1866/ |
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