Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers

• Main Authors: Lim, Yet Mee, Cheng, Boon Liat *, Cham, Tat Huei, Ng, Caryn Kar Yan, Tan, J. X.
• Format: Article
• Language: English
• Published: 2019
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/1817/1/Cheng%20Boon%20Liat%202019%20Gender%20Differences%20in%20Perceptions%20and%20Attitudes%20Toward%20Online%20Shopping%20A%20Study%20of%20Malaysian%20Consumers.pdf; http://eprints.sunway.edu.my/1817/; http://jmaap.org/

Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet users on their perceptions and attitude...