Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers
Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet users on their perceptions and attitude...
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my.sunway.eprints.18172021-12-02T05:39:17Z http://eprints.sunway.edu.my/1817/ Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers Lim, Yet Mee Cheng, Boon Liat * Cham, Tat Huei Ng, Caryn Kar Yan Tan, J. X. HF Commerce Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet users on their perceptions and attitudes toward online shopping. Data were collected from 500 respondents via social network website, Facebook. The results of the study revealed that men are more in favour of online shopping, have positive attitude towards web advertising, and perceive online shopping as more useful compared to women. On the other hand, women users perceive online shopping to be joyful than men. This research results have profound implications on online retailers and marketers. 2019-04 Article PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1817/1/Cheng%20Boon%20Liat%202019%20Gender%20Differences%20in%20Perceptions%20and%20Attitudes%20Toward%20Online%20Shopping%20A%20Study%20of%20Malaysian%20Consumers.pdf Lim, Yet Mee and Cheng, Boon Liat * and Cham, Tat Huei and Ng, Caryn Kar Yan and Tan, J. X. (2019) Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers. JMAP: Journal of Marketing Advances and Practices, 1 (2). pp. 11-24. ISSN 2682-8170 http://jmaap.org/ |
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HF Commerce Lim, Yet Mee Cheng, Boon Liat * Cham, Tat Huei Ng, Caryn Kar Yan Tan, J. X. Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers |
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Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet users on their perceptions and attitudes toward online shopping. Data were collected from 500 respondents via social network website, Facebook. The results of the study revealed that men are more in favour of online shopping, have positive attitude towards web advertising, and perceive online shopping as more useful compared to women. On the other hand, women users perceive online shopping to be joyful than men. This research results have profound implications on online retailers and marketers. |
format |
Article |
author |
Lim, Yet Mee Cheng, Boon Liat * Cham, Tat Huei Ng, Caryn Kar Yan Tan, J. X. |
author_facet |
Lim, Yet Mee Cheng, Boon Liat * Cham, Tat Huei Ng, Caryn Kar Yan Tan, J. X. |
author_sort |
Lim, Yet Mee |
title |
Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers |
title_short |
Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers |
title_full |
Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers |
title_fullStr |
Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers |
title_full_unstemmed |
Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers |
title_sort |
gender differences in perceptions and attitudes toward online shopping: a study of malaysian consumers |
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2019 |
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http://eprints.sunway.edu.my/1817/1/Cheng%20Boon%20Liat%202019%20Gender%20Differences%20in%20Perceptions%20and%20Attitudes%20Toward%20Online%20Shopping%20A%20Study%20of%20Malaysian%20Consumers.pdf http://eprints.sunway.edu.my/1817/ http://jmaap.org/ |
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1718929290201923584 |
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