The role of cultural differences in customer retention: Evidence from the high-contact service industry
Current tourism landscape and dynamism of the business environment have increased market competitiveness in the high-contact service industry. Hotel operators must now pay greater heed to customer retention by exploring ways to improve customer engagement and experience. Toward this end, this study...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sage
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1827/1/Cheng%20Boon%20Liat%202021%20The%20role%20of%20cultural%20differences%20in%20customer%20retention.pdf http://eprints.sunway.edu.my/1827/ https://journals-sagepub-com.ezproxy.sunway.edu.my/loi/JHT |
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