Mystery calling : a qualitative application of the Lean Six Sigma approach
Service quality over the telephone is increasingly becoming a critical competitive factor to an organization’s success. A previous study (Latifah A.L et al 2009) conducted in OUM found that learners rated the following two items “university staff is easily contacted by telephone” and “toll free...
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Main Authors: | Latifah Abdol Latif,, Ramli Bahroom,, Fard, Pooyan Yousefi |
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Format: | Article |
Published: |
2010
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Online Access: | http://library.oum.edu.my/repository/430/1/Fard-Mystery.pdf http://library.oum.edu.my/repository/430/ |
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