The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management

The purpose of this study is to determine the consequences of customer relationship management (CRM) application on qualitative overstretch and intention to quit in Malaysia call center industry.A conceptual model was developed to explain the hypothesis direction and the evidence from ample of li...

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Bibliographic Details
Main Authors: Kareem, Olanrewaju, Aabdullateef, Aliyu Olayemi, Mukhtar, Sani Sanuri
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:http://repo.uum.edu.my/16308/1/12.pdf
http://repo.uum.edu.my/16308/
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