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Sustainability in Open Distance Learning (ODL) Education: Canvassing the Right Market Segmentation and Effective Advertising Strategy

This paper addresses the perceptions that lead prospective learners’ to favour the right market segmentation and effective advertising messages in Open Distance Learning (ODL) advertisements. A descriptive study was conducted among the prospective ODL learners in Malaysia between January to March...

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Bibliographic Details
Main Authors:	Mohd Nazri Mohd Noor,, Norsiah Aminudin,, Azlina Abdul Aziz,, Yanty Roslinda Harun,, Zulaikha Zakariah,
Format:	Conference or Workshop Item
Published:	2021
Subjects:	HD28 Management. Industrial Management LC5201 Education extension. Adult education. Continuing education LC5800 Distance education
Online Access:	http://library.oum.edu.my/repository/1414/1/library-document-1414.pdf http://library.oum.edu.my/repository/1414/
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