Effective Market Segmentation for Open Distance Learning Institutions’ Marketing Strategy

• Main Authors: Mohd Nazri Mohd Noor,, Azlina Abdul Aziz,, Yanty Roslinda Harun,, Norsiah Aminudin,, Zulaikha Zakariah,
• Format: Article
• Published: 2021
• Subjects: LC5201 Education extension. Adult education. Continuing education
• Online Access: https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/14762; http://library.oum.edu.my/repository/1423/

This study aims to examine prospective learners’ perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to obtain...