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Promotional language and Maqasid Shariah in the advertisements of local and international halal food products

Abstract: The halal industry is a booming global trade that is known to be profitable to various market sectors. With the aspiration to be the Global Halal Hub by 2020, Malaysia will undoubtedly benefit from the strategic marketing of halal food products. One of the aspects that are known to influe...

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書誌詳細
主要な著者:	Wan Mohd Fadzlullah, Wan Nor Fasihah, Ariffin, Adlina
フォーマット:	Conference or Workshop Item
言語:	English English English English
出版事項:	2019
主題:	H61.8 Communication of information
オンライン･アクセス:	http://irep.iium.edu.my/77280/1/abstract-islamicad%26marketing.pdf http://irep.iium.edu.my/77280/2/IslamicAd%26MarketingSeminar.pdf http://irep.iium.edu.my/77280/3/SEMINAR%20Islamic%20Advertising%20IMC_PROGRAMME%20TENTATIVE-10Dec2019.pdf http://irep.iium.edu.my/77280/4/Cert-Seminar%20on%20Islamic%20Marketing.pdf http://irep.iium.edu.my/77280/
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