Rhetorical devices in the promotional language of the local & international halal food brands
As one of the leading halal industry players, many efforts are in place for Malaysia to be the global halal hub by 2020. Apart from maintaining the high standard of halal food production, the marketing aspect of halal food products are also crucial to keep up with their existing popularity worldwi...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/85541/2/ICLL2020-fasiha.pdf http://irep.iium.edu.my/85541/13/85541%20abstract.pdf http://irep.iium.edu.my/85541/ |
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