Communicating quality audit indicators for inbound tourism: a qualitative insight from Malaysian travel agencies
Quality assurance is fundamental to all business activities in the tourism sector as it is advantageous to market recognition and competitiveness. Awareness of the importance of quality assurance certifications is already in place in Malaysia however it is still under-researched. Thus, this study ai...
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主要な著者: | Saad, Mazni, Mohamad Ali, Afiza, Ismail, Zahid, Mohd Arop, Nor Hafizah, Baharudin, Noor Zaleha |
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フォーマット: | 論文 |
言語: | English |
出版事項: |
Eurasia Business and Economics Society
2019
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主題: | |
オンライン・アクセス: | http://irep.iium.edu.my/76895/1/Oct2019_29th%20EBES%20Conference%20-%20Lisbon%20Proceedings%20Vol.3%20%28excerpt%29.pdf http://irep.iium.edu.my/76895/ https://www.ebesweb.org/Proceedings.aspx |
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