Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
This study explores customers' shopping experience through shopping centre branding.
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Main Authors: | Haque, A. K. M. Ahasanul, Rahman, Sabbir |
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Format: | Article |
Language: | English |
Published: |
South Asia Publications
2009
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Online Access: | http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf http://irep.iium.edu.my/11081/ |
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