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Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia

This study explores customers' shopping experience through shopping centre branding.

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Main Authors: Haque, A. K. M. Ahasanul, Rahman, Sabbir
Format: Article
Language:English
Published: South Asia Publications 2009
Online Access:http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf
http://irep.iium.edu.my/11081/
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spelling my.iium.irep.110812012-02-27T13:29:38Z http://irep.iium.edu.my/11081/ Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia Haque, A. K. M. Ahasanul Rahman, Sabbir This study explores customers' shopping experience through shopping centre branding. South Asia Publications 2009 Article REM application/pdf en http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir (2009) Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia. Journal of Management Research, 9 (3). pp. 248-259. ISSN 0972-5814
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
description This study explores customers' shopping experience through shopping centre branding.
format Article
author Haque, A. K. M. Ahasanul
Rahman, Sabbir
spellingShingle Haque, A. K. M. Ahasanul
Rahman, Sabbir
Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
author_facet Haque, A. K. M. Ahasanul
Rahman, Sabbir
author_sort Haque, A. K. M. Ahasanul
title Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
title_short Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
title_full Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
title_fullStr Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
title_full_unstemmed Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
title_sort exploring customer's shopping experiences through shopping centre branding in malaysia
publisher South Asia Publications
publishDate 2009
url http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf
http://irep.iium.edu.my/11081/
_version_ 1643606453500510208
score 13.160551

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