Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia

This study explores customers' shopping experience through shopping centre branding.

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Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Rahman, Sabbir
Format: Article
Language:English
Published: South Asia Publications 2009
Online Access:http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf
http://irep.iium.edu.my/11081/
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Description
Summary:This study explores customers' shopping experience through shopping centre branding.