Understanding consumer’s intention to purchase the green product: The role social media marketing
The objective for this study is to examine the factors that influencing the green purchase intention. The theory that we adopted is “Theory of planned behaviour” (TPB). Furthermore, Attitude (ATT), Subjective norm (SM), Perceived behavioural Control (PBC) and Social Media Marketing (SMM) are the ind...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6935/1/2005389_Tan_Zijian.pdf http://eprints.utar.edu.my/6935/ |
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