Investigating the effect of SERVQUAL dimensions on customer satisfaction among tourists who visited resort hotels in Perak, Malaysia
This research applies the SERVQUAL dimensions including tangible, assurance, reliability, responsiveness and empathy to examinate their effect on customer satisfaction towards resort hotels located in Perak, Malaysia. The purpose of this study is to close the gap on the lack of research regarding Pe...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6932/1/2005329_Loh_Wei_Hong.pdf http://eprints.utar.edu.my/6932/ |
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