How influencer marketing affects Malaysian Gen Z consumer intentions in purchasing fashion and beauty products
Nowadays, the number of social media influencers is growing substantially, leading many corporations to employ influencer marketing as a marketing communication method to raise brand awareness, attract customers’ attentions, and enhance public social engagement. This study aims to examine how influe...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6937/1/2102043_Yeoh_Min_Fang.pdf http://eprints.utar.edu.my/6937/ |
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