The intention to purchase plant-based meat among generation Y in Malaysia
The objective of this research was to investigate the factors that influence the intention to purchase plant-based meat among Generation Y in Malaysia. To achieve this objective, the study employed the Theory of Planned Behavior (TPB) as a theoretical framework and examined the impact of five indepe...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/6113/1/MBA_2023_YWH.pdf http://eprints.utar.edu.my/6113/ |
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