Effectiveness of marketing communication strategies in influencing consumer knowledge on’s brand automotive lubricant
This paper is divided into five chapters, each of which offers a clear view of the topic from several aspects, including the research overview, literature review, methodology, data analysis, discussion and implications of the research study. The component that will be determined in this paper is the...
Saved in:
Main Author: | Tan, Cheong Lee |
---|---|
Format: | Final Year Project / Dissertation / Thesis |
Published: |
2022
|
Subjects: | |
Online Access: | http://eprints.utar.edu.my/4886/1/21UKM02046_Tan_Cheong_Lee.pdf http://eprints.utar.edu.my/4886/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
by: Bong, Wan Zhung
Published: (2017) -
Nation branding and integrated marketing communications: an ASEAN perspective
by: Dinnie, K., et al.
Published: (2010) -
Perceived social media marketing activities and consumer-based brand equity
by: Koay, Kian Yeik *, et al.
Published: (2021) -
Factors Influencing Consumers Willingness to Purchase Private Label Brands
by: Pang, Suk Min
Published: (2015) -
Do consumer based-factors influence consumer buying behavior in automotive industry? (Malaysia evidence)
by: Nezakati, Hossein *, et al.
Published: (2011)