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Assessing the effect of loyalty program benefits in satisfaction- loyalty relationship: evidence from Malaysia

This study aimed at examining the relationship among program benefi ts (utilitarian/monetary, hedonic, and symbolic), program satisfaction, and loyalty (program loyalty and store loyalty) in the retail context in Malaysia. A total of 300 questionnaires were collected via convenience sampling from...

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書目詳細資料
Main Authors:	Nor Asiah Omar,, Suhaily Mohd Ramly,, Syed Shah Alam,, Muhamad Azrin Nazri,
格式:	Article
語言:	English
出版:	Penerbit Universiti Kebangsaan Malaysia 2015
在線閱讀:	http://journalarticle.ukm.my/9433/1/11129-30855-1-PB.pdf http://journalarticle.ukm.my/9433/ http://ejournal.ukm.my/pengurusan/issue/view/699
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