Exploring the relationship between benefit, satisfaction and loyalty among unit trust's retail investors
The purpose of this paper is to empirically a model that reflects the different types of benefit perceived by unit trust retail investors. A quantitative analysis through a personal survey to unit trust customers was performed. A customer study in the mutual fund service industry was conducted on on...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
IDOSI Publications
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/52827/ http://dx.doi.org/10.5829/idosi.wasj.2014.31.04.2076 |
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