Social media marketing communication and consumer-based brand equity: an account of automotive brands in Malaysia
Achieving brand equity are top priorities for many organizations because brand is one of the most prized assets of any organization. As such, the academia continues to exert considerable efforts on understanding the factors that influence the development of brand equity. For instance, previous studi...
محفوظ في:
المؤلفون الرئيسيون: | Raji Ridwan Adetunji,, Sabrina Mohd Rashid,, Mohd Sobhi Ishak, |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
Penerbit Universiti Kebangsaan Malaysia
2018
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الوصول للمادة أونلاين: | http://journalarticle.ukm.my/11726/1/24422-72176-1-PB.pdf http://journalarticle.ukm.my/11726/ http://ejournal.ukm.my/mjc/issue/view/1075 |
الوسوم: |
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مواد مشابهة
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Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia
بواسطة: Adetunji, Raji Ridwan, وآخرون
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Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media
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منشور في: (2018) -
The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
بواسطة: Adetunji, Raji Ridwan
منشور في: (2018) -
Validity and reliability of automotive consumer-based
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بواسطة: Adetunji, Raji Ridwan, وآخرون
منشور في: (2017) -
Assessing validity and internal consistency of the social media marketing communication measurement scales
بواسطة: Raji, Ridwan Adetunji, وآخرون
منشور في: (2017)