Social media marketing communication and consumer-based brand equity: an account of automotive brands in Malaysia
Achieving brand equity are top priorities for many organizations because brand is one of the most prized assets of any organization. As such, the academia continues to exert considerable efforts on understanding the factors that influence the development of brand equity. For instance, previous studi...
Saved in:
Main Authors: | Raji Ridwan Adetunji,, Sabrina Mohd Rashid,, Mohd Sobhi Ishak, |
---|---|
Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
|
Online Access: | http://journalarticle.ukm.my/11726/1/24422-72176-1-PB.pdf http://journalarticle.ukm.my/11726/ http://ejournal.ukm.my/mjc/issue/view/1075 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia
by: Adetunji, Raji Ridwan, et al.
Published: (2018) -
Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media
by: Adetunji, Raji Ridwan, et al.
Published: (2018) -
The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
by: Adetunji, Raji Ridwan
Published: (2018) -
Validity and reliability of automotive consumer-based
brand equity and consumer response measurement scales
by: Adetunji, Raji Ridwan, et al.
Published: (2017) -
Assessing validity and internal consistency of the social media marketing communication measurement scales
by: Raji, Ridwan Adetunji, et al.
Published: (2017)