Private Brand Purchase Intention: An Analysis in Malaysia

Previous research has found that the price of the private brand and the understanding of private brand was the factor that influence on private brand purchase intention. However, this has no research has examine the factor influence on private brand purchase intention from consumers’ attitude toward...

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書誌詳細
第一著者:	Dou, Ye
フォーマット:	学位論文
言語:	English
出版事項:	2014
主題:	HD28 Management. Industrial Management
オンライン･アクセス:	http://eprints.intimal.edu.my/863/1/176.pdf http://eprints.intimal.edu.my/863/
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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