The determinants of online hotel reservations among university staffs
To compete in the current business environment, hoteliers need to cut down their distribution costs and adopt the electronic distribution channels such as the Internet.However, Malaysian hotels have been relatively slow in adapting this due to the current preference of using traditional method of ro...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IBIMA Publishing
2008
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/3502/1/A1.pdf http://repo.uum.edu.my/3502/ http://www.ibimapublishing.com/journals/CIBIMA/volume4/v4n3.pdf |
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