Consumers’ perception towards hotel online reservation website: a case in Kelantan

The consumer behavior of consumers in Kelantan toward hotel reservation online project is to study the significance of the attitudes of the consumers toward the hotel reservation online system of 3-5 star hotels in Kota Bahru, Kelantan. Furthermore, it is to identify the key factors that are influen...

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Bibliographic Details
Main Authors: Lee, Chong Yu, Sanwari, Rusnani, Pratapan, Viniisha, Abd Samat, Siti Fardiana
Format: Undergraduate Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/6485/
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