A conceptual model: Frontline employees behavioral engagement in value co-creation
Purpose of the study: The main aim of this study is to propose the conceptual model for developing frontline employees’ behavioural engagement towards value co-creation.Methodology:This research has useda qualitative approach to explain how service firms’ attempt to create value for their frontline...
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Main Authors: | Amin, Muhammad, Ghazali, Zulkipli, Hassan, Rohail |
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Format: | Article |
Language: | English |
Published: |
2020
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Subjects: | |
Online Access: | http://repo.uum.edu.my/27258/1/HSSR%208%202%202020%20474%20481.pdf http://repo.uum.edu.my/27258/ http://doi.org/10.18510/hssr.2020.8254 |
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