Message Adaptation Strategies for Culturally Sensitive Maternal Health Communication
Adaptation of messages to suit the sociocultural characteristics of the audience is one of the doctrines of cultural appropriateness in culture sensitive health communication. However, studies that explicate such message adaptation strategies from the audience perspective are rarely seen in materna...
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Main Authors: | Omoloso, Aisha Imam, Ahmad, Mohd Khairie, Ramli, Romlah |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2018
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Subjects: | |
Online Access: | http://repo.uum.edu.my/25363/1/SMMTCPS%202018%20228%20233.pdf http://repo.uum.edu.my/25363/ |
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