Cultural adaptation: The impact of social media toward uses and gratification Adaptasi budaya: Kesan media sosial ke atas kegunaan dan kepuasan

• Main Authors: Mat Saad, Mohd Zuwairi, Yusuf, Mohd Hasren
• Format: Article
• Language: English
• Published: Universiti Tun Hussein Onn Malaysia Publisher’s Office 2019
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/27118/1/JTS%2011%201%202019%2046%2053.pdf; http://repo.uum.edu.my/27118/; https://publisher.uthm.edu.my/ojs/index.php/JTS/article/view/3687

The emergence of new media, the internet with various applicationsis used worldwide. It also alters the individual way of communicating and interacting with individuals with other individuals. With today's technological advances, interaction between individuals does not just use texts b...