Message Adaptation Strategies for Culturally Sensitive Maternal Health Communication

Adaptation of messages to suit the sociocultural characteristics of the audience is one of the doctrines of cultural appropriateness in culture sensitive health communication. However, studies that explicate such message adaptation strategies from the audience perspective are rarely seen in materna...

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Bibliographic Details
Main Authors: Omoloso, Aisha Imam, Ahmad, Mohd Khairie, Ramli, Romlah
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
Online Access:http://repo.uum.edu.my/25363/1/SMMTCPS%202018%20228%20233.pdf
http://repo.uum.edu.my/25363/
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