Role of halal certification in business performance: A study of the kopitiams industry
Purpose - Halal certification has many benefits in terms of higher market segment (Liow, 2012; Husain et al., 2012; Said & Elangkovan, 2013), hygiene and safety (Syed Marzuki et al., 2012; Ahmad et al., 2013) and potential to gain interest from Muslim tourist all over the world to come to Malays...
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Main Authors: | Yusuf, Asnidar Hanim, Oyelakin, Oyewale Idris, Abdul Shukor, Syadiyah, Ahmad Bustamam, Ummi Salwa |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | http://repo.uum.edu.my/24634/1/SICONSEM%202017%20244%20246.pdf http://repo.uum.edu.my/24634/ |
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