Role of halal certification in business performance: A study of the kopitiams industry

• Main Authors: Yusuf, Asnidar Hanim, Oyelakin, Oyewale Idris, Abdul Shukor, Syadiyah, Ahmad Bustamam, Ummi Salwa
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24634/1/SICONSEM%202017%20244%20246.pdf; http://repo.uum.edu.my/24634/

Purpose - Halal certification has many benefits in terms of higher market segment (Liow, 2012; Husain et al., 2012; Said & Elangkovan, 2013), hygiene and safety (Syed Marzuki et al., 2012; Ahmad et al., 2013) and potential to gain interest from Muslim tourist all over the world to come to Malays...