Emerging Halal food market: an Institutional Theory of Halal certificate implementation

• Main Authors: Ab. Talib, M. S., Md. Sawari, S. S., Abdul Hamid, A. B., Ai Chin, T.
• Format: Article
• Published: Emerald Group Publishing Ltd. 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/71675/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988028244&doi=10.1108%2fMRR-06-2015-0147&partnerID=40&md5=947a1881acfa32d8f1ebefaad3efa23a

Purpose: The emergence of the Halal food market as one of the largest consumer food markets has encouraged firms to implement Halal food certification. However, the theoretical gap in Halal studies and the unequal focus of Halal food certification research prove the deficiency of theoretical develop...