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Online purchase intentions among UUM postgraduate students

Purpose - This study aims to identify and examine the factors that influence online purchase intentions among postgraduate students in context of Malaysia. Seven dimensions were used in this study consisting of product, price, promotion, product risk, delivery risk, privacy risk and financial risk....

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書目詳細資料
Main Authors:	Sulaiman, Yaty, Ismail, Khairul Anuar
格式:	Conference or Workshop Item
語言:	English
出版:	2017
主題:	HD28 Management. Industrial Management
在線閱讀:	http://repo.uum.edu.my/24629/1/SICONSEM%202017%20231%20232.pdf http://repo.uum.edu.my/24629/
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