Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education

Organizations need corporate identity for survival.This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization.This paper attempts to identify corporate identity and reputations of Universiti...

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Bibliographic Details
Main Authors: Mohamad, Bahtiar, Abu Bakar, Hassan, Abdul Rahman, Nik Adzrieman
Format: Article
Language:English
Published: Petra Christian University 2007
Subjects:
Online Access:http://repo.uum.edu.my/21814/1/JMP%202%202%202007%20%2081-89.pdf
http://repo.uum.edu.my/21814/
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/17006
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