Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry

The objective of this paper is to examine empirically the influence of corporate social responsibility on customer-based corporate reputation of the Nigerian insurance industry. The data for this study was collected from 327 customers of insurance companies in Nigeria. The study utilized PLS-SEM pa...

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Bibliographic Details
Main Authors: Yusuf, Nafisa Aminu, Mustaffa, Che Su, Mohamad, Bahtiar
Format: Conference or Workshop Item
Published: 2018
Online Access:http://repo.uum.edu.my/25344/1/SMMTCPS%202018%20135%20139.pdf
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