The relationship between corporate social responsibility practics and firm performance of domestic banks in Malaysia

The focus on corporate social responsibility (CSR) has been active in the public attention within Malaysia for the past ten years, and as such has become a strength in many corporations’ public relations as what demonstrate in the bank's campaign strategy. In fact, the importance of CSR initiat...

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Bibliographic Details
Main Authors: Santhirasegar, Janartini, Ramakrishnan, Suresh, Hishan, Sanil S., Mohd. Jamal, Noriza
Format: Article
Published: Science Publishing Corporation Inc. 2018
Subjects:
Online Access:http://eprints.utm.my/id/eprint/84872/
http://dx.doi.org/10.14419/ijet.v7i2.29.13797
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