Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia
A survey has been conducted to audit the corporate image of selected GLCs in Malaysia using corporate identity elements, where data were collected from a sample of middle managers.Correlation analysis was used to analyze the data.Results indicated that all studied elements of corporate identity comp...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13048/1/pro45.pdf http://repo.uum.edu.my/13048/ http://dx.doi.org/10.1016/j.sbspro.2014.10.300 |
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