The influence in CRM dimensions on marketing capabilities in hotel industry
The aim of this study is to examine the influence of CRM dimensions (i.e., customer orientation; CRM organization, knowledge management, and technology based CRM) on marketing capabilities in hotel industry.Data was collected using survey method whereby a total of 410 questionnaires were distributed...
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Main Authors: | Mohammed, Abdulalem, Rashid, Basri, Tahir, Shaharuddin |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2016
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Subjects: | |
Online Access: | http://repo.uum.edu.my/19841/1/BAFE%202016%201%208.pdf http://repo.uum.edu.my/19841/ http://www.utar.edu.my/bafe/ |
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