The influence in CRM dimensions on marketing capabilities in hotel industry
The aim of this study is to examine the influence of CRM dimensions (i.e., customer orientation; CRM organization, knowledge management, and technology based CRM) on marketing capabilities in hotel industry.Data was collected using survey method whereby a total of 410 questionnaires were distributed...
Saved in:
Main Authors: | , , |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2016
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/19841/1/BAFE%202016%201%208.pdf http://repo.uum.edu.my/19841/ http://www.utar.edu.my/bafe/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!