The strategic planning of SMES in Malaysia: A view of external environmental scanning

The business world today is getting more competitive and many companies are looking for ways to survive in the market competition especially Small Medium Enterprises (SMEs).This research was aimed at investigating whether formal strategic planning is relevant to SMEs and whether the strategic plann...

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Bibliographic Details
Main Authors: Cheng, Wei Hin, Abdul Kadir, Kadzrina, Bohari, Abdul Manaf
Format: Article
Language:English
Published: Universiti Malaysia Sarawak 2014
Subjects:
Online Access:http://repo.uum.edu.my/18895/1/IJBS%20%2015%20%203%20%202014%20437%20-%20446.pdf
http://repo.uum.edu.my/18895/
http://www.ijbs.unimas.my/repository/pdf/Vol15-no3-paper4.pdf
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