Assessing the model of Wheelen and Hunger (2008) model of internal environmental scanning and its applications to the Small Medium Enterprise (SME) in Malaysia
The purposes of this study are to investigate whether SMEs in Malaysia do environmental scanning and levels of importance of internal environmental scanning factors to the SMEs.SME has contributed quite large percentage to the growth of Gross Domestic Product (GDP) in Malaysia.It is crucial for eve...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Business Research Promotion
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16237/1/115.pdf http://repo.uum.edu.my/16237/ http://www.ajbms.org/journal_abstract.php?c_id=195 |
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